Acnielsen Nitro Software Download

• Acnielsen Company

The retail landscape is changing rapidly. Consumer buying behaviors are evolving, shopping channels are fragmenting and digital media options are transforming the marketing environment. At the same time, the explosion of data means that your suppliers and internal teams are likely using different metrics to measure performance.Nielsen can help align your organization and suppliers around the right data, analytics and insights to drive speed, agility and confidence as you pioneer new paths to growth.

Acnielsen Company

Turn Personalization Into Marketing ROIIdentify your highest-potential shoppers based on what and where they buy. Gain a deep understanding of those shoppers’ journeys so you can create personalized offers that reach and resonate with them. Seamlessly activate your digital media plans using your customer information connected in a data management platform (DMP) for maximum reach. Boost your campaigns’ effectiveness—both pre-launch and in-flight—using shopper loyalty-driven analytics, and measure how those campaigns affect sales so you can increase your ROI.

Extend your capabilities with a connected partnerWork with trustworthy, innovative partners that deliver results aligned to the way your business measures success. Built on the concept of an open ecosystem that uses Nielsen data as connective tissue, the Connected Partner Program removes the burdensome barriers of sharing data so you can shift from managing data to doing things with it. With your data connected, you will be able to measure, analyze and decide faster—and smarter—than ever before.